MENACE METHOD
THIS IS HOW WE DO IT.
Our Menace framework isn’t “cutting edge” heck, it’s not revolutionary by any stretch of the imagination, but it is one thing, and that’s necessary. It underpins everything we do as a business, and the way in which we approach every client interaction. The Menace process helps keep you (as a client) and us (as the do-er’s) both focussed and organised, ensuring we do everything we can deliver maximum results every time.
1. ANALYSE
Information & data is KING! So we analyse it. We understand your business &
your tactics, we see what is working & what isn’t, we understand what you
want to achieve and we’ll help establish the best way to do it.
2. STRATEGIC RECOMMENDATIONS
We map a process in order to achieve what you want. We want a marketing strategy
that is aligned with the business, your budget & we make it work for you.
3. PLAN & STRUCTURE
Fail to plan, or plan to fail. We all want to be on the same page, we want
definition of what we’ll deliver & by when.
4. BUDGET & IMPLEMENTATION
We provide an estimated budget, upon refinement & approval, we implement
the plan, we communicate regularly, we review it against our plan & metrics,
we refine it as necessary.
5. MEASURE, REFINE, IMPROVE
Finally, we track everything we do, we check the numbers, analyse what they
mean, and establish what is required for improvement. We report regularly
and make strategic recommendations.
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