If you’re in business and you haven’t experienced any tough times, you’re probably new to business. We’re posting this live to help business owners gain some more clarity on where they can focus their energy and marketing budget.

Now is not the time to put your head in the sand and wait for the storm to pass.

Firstly, if you were running marketing campaigns prior to the noise about COVID-19 and you’re still running this marketing campaigns and not much has changed, you may not need to change anything.

There’s been several conversations between us and our clients about what these tougher and uncertain times mean for businesses and their marketing.

Speak to your accountants about your finances and the available stimulus packages.

Speak to your commercial landlords regarding lease agreements and of course, speak to your marketing team about what’s important TO DO and NOT TO DO during times like these.

Don’t have a marketing team or person? Contact us here now (just fill out the basic fields) and let’s have a no obligation chat about what we’re suggesting for businesses.

What to Do Now

It’s worth repeating so we’ll say it again:

1. 1. 1. 1. 1. If you’re still “ok” with the results you are getting from your marketing – there is no reason to stop.
            2. Don’t let the people over at Channel 10 or the fake news on Facebook change the opinion of the black and white results your marketing is bringing to you.
            3. If you’re unsure, talk to someone who knows what they’re talking about (submit a question here)

• • • • • If nothing else, continue running your remarketing campaigns which should give you the most bang for your buck.
        • Run engagement ads on Facebook that are usually more low cost and will continue to fill the funnel for point ‘a’ above.

What to Say

Even when the waters are safe, still and clear, knowing what to say in communications to customers is a critical element of a marketing campaign that a lot of business owners confess they’re uncertain about.

Remembering that what we’re outlining here is the minimum marketing that a business should be doing during these tough times. Here are some communication topics for you to consider:

Something

Unless it’s 3am and you’ve had too many beers/wines (or a very long and stressful day), saying something is better than going quiet for weeks on end. Consider:

• • • • • Update on your trading practices to support the government’s initiative to flatten the curve of COVID-19. Are you and your team taking extra measures? Share them. You may not be too overly concerned but we have $2 on a big enough portion of where your customers are.
        • Adjustment to your services, trading hours or prices.
        • Be ready to share the latest official news from the government (not social media hysteria). Get some templates ready and fill in the blanks.
        • Community news around the businesses location/s.

Promotions / Services

Advertise any promotions you’re offering during this time to help your customers get started with what you sell and provide (if this is appropriate). These could include:

• • • • • The change in delivery options during the coming “lockdown weeks”.
        • 25% down payment instead of 50% to get started.
        • Straight to the point sales.
        • Alternate and temporary product lines aimed at more affordable items that provide a similar outcome.
        • Bundles. Buy ‘this one thing’ and we’ll include ‘these two things’ – because we ordered extra stock prior to the lockdown (always give the reason you’re providing something for “free”).
        • And so on.

All these communications can be used across any platform you communicate with your customers and prospective customers with.

These are the absolute minimum marketing pushes that businesses should be doing during these times. We aimed to make this as transparent as possible, but if you have a question about ANY OF THIS, message us here now and ask.

We practicing what we are preaching.

We have packaged all these actions up and put them into a package that we can deliver for our clients, and for businesses who are not currently clients.

This is the ‘Minimum Marketing Package’ and as we have a full marketing services team available, we are set up to deliver all this for any business that:

1. 1. 1. 1. 1. Knows this is a good time to market themselves and communicate with customers. And;
            2. Don’t have the resources, skills or time to do it themselves.

If you fit into this category, let’s jump on the phone for 15 minutes and talk through what this would look like for your business and if it’s a good fit.

How do you like to communicate?

• • • • CALL US NOW ON:  1300 655 106

• • • • GET A CALL BACK: https://menacegroup.com.au/contact/

• • • • MESSENGER: http://m.me/menacegroup

There’s no obligation to sign up to any service or pay a deposit, let’s just have a chat and talk about the situation we’re in and what could be done.