Which media platform is best for your business? Basically, Facebook Ads and Google Ads are both advertising platforms that operate on a pay-per-click (PPC) basis. But before you deal with PPC, you must consider the following factors to avoid any problems in the future. Do you have an existing business? Or…
When Bob Dylan penned the words to The Times They Are A-Changin’, he definitely wasn’t thinking any further ahead that year (1964), but you could easily be forgiven for thinking he was. 2020 has been without a doubt a year of change on a global scale. The times have changed and life, as we know…
There is often a belief that everything marketing related comes at a cost, and a princely one at that. It may be a thought that you have had yourself when considering marketing for your business, but have you ever stopped to think that notion through? Does every bit of marketing you do for your business…
LinkedIn advertising is growing in popularity in 2019 thanks to recent changes made to their advertising platform which we’ll dig into later in this article.
It’s no secret that LinkedIn is one of the best business networking tools on the planet. A place where millions of business owners, CEO’s, Directors and Business Professionals come together to connect and share. LinkedIn is a perfect companion for your networking purposes. But are you getting the most value from your network? There are…
Why do businesses blog? Businesses blog because they want to establish leadership, build trust with their target audience and position yourself as an expert and simply used as a tool to share information, updates and latest news with your company’s followers. It can help you build that relationship to help you engage with your audience….
The concept of mobile-friendly marketing is relatively pervasive today, but the future seems to be tied to a more radical shift in marketing thought: mobile-first marketing. What is mobile-first? When mobile devices first hit the market, software developers tried to cram larger platforms into a smaller space. This degradation of content led to some…
ARE YOU A BUSINESS OWNER, MANAGER OR MARKETER THAT IS RESPONSIBLE FOR DIGITAL MARKETING AND SOCIAL MEDIA? ARE YOU FRUSTRATED WITH YOUR MARKETING, DIGITAL AND SOCIAL MEDIA EFFORTS TO DATE? ARE YOU UNSURE WHAT THE BEST STRATEGIES ARE TO IMPLEMENT? ARE YOU CONSIDERING EMPLOYING AN IN-HOUSE RESOURCE OR ENGAGING AN AGENCY? ARE YOU UNSURE WHERE…
There’s an old saying that is “If you’re not marketing, you’re not moving forward.” It’s not a difficult phrase to translate and it is absolutely correct. Yet, one of the biggest mistakes business make is to put marketing ‘on hold’ when things get busy, no more so than when the June 30 deadline for the…