Throughout the years, marketing professionals have been constantly making efforts in educating clients and business decision makers on just how marketing is essential to a business. A very common mindset to debunk is the idea of marketing as a cost, rather than an investment, to the business. A cost, in accounting, is defined as the…
Have you considered a digital lead generation program for your business? If not you might be missing out on some very valuable opportunities. Our 5 reasons why will help you understand how hesitation could be costly. Business Growth One the key success factors for business growth is having the structure in place to be able…
It’s June! I can’t believe we are already halfway through the year. How’s your year going? Have you already achieved all your goals or have you fallen short of your expectations so far? Maybe, you’re thinking of re-doing your list again? I know doing midyear goals puts a lot of pressure to all of us…
Our latest blog has been written by the talented team at 16Best, and gives an overviews of the tactical ways a business can use video marketing as part of their marketing strategy. Having a good marketing strategy is crucial to the success of any business. Nowadays, digital marketing is hands down the best way for…
An insightful blog written by 16best.net, which analyses the basics of social commerce. In the last decade, there have been a huge number of social media platforms which have now taken over our daily lives. These networks reach a huge audience and have a worldwide reach. They are like no other form of communication ever…
How much content is too much? And how much is enough to get noticed? This is one of those questions we often contemplate, and dwell on quite frequently. How many times have you asked yourself, or questioned whether you should post that piece of content? How many times have you wondered if you’re posting…
When it comes to asking for help, human beings are often their own worst enemies. It can be hard to swallow your pride and admit that you can’t possibly know everything and that sometimes, we all need some help. Our business lives can echo our personal lives at times and quite often will intertwine with…
It’s not unusual for a business to struggle, especially when it comes to sales. Some of these struggles can be the result of a poor economy, burned out sales people or a perceived lack of demand (which raises the question, how hard are your sales people working?) Generally, the main reason for a failure to…